For Ladies Only? You Can’t Be Serious…

January 15th, 2013 No comments

For Ladies Only? You Can’t Be Serious…

By: Dan Kennedy on: January 15th, 2013

Over the years I’ve become known as “the professor of harsh reality.”

I was dubbed this because I was the only one in a chorus of yes-men who would ever point out the flaws in a proposed idea.

Not everyone always likes to hear about flaws. In fact, I learned early in life that most people prefer delusion to reality. Dislodging people from their delusions often winds up making you the brunt of their anger—the “shoot the messenger syndrome.”

However, you and I need to relentlessly seek out reality in our own businesses and our own lives, even when unpleasant or uncomfortable as real success is based ontruth.

I suppose that sounds elementary, but in actuality,  people  often avoid hearing unpleasant truths.

Next month I’ll be speaking at GKIC’s Women Entrepreneur’s Next Level Summit where I’ll be delivering some straight facts. I’ve decided to toss caution and tact aside and deliver a very ungentle collection of reality and advice that comes from my experience and dealings with the most successful women entrepreneurs, thought leaders and celebrities I’ve worked with over 38 years—and there have been many.

Last year we began this event which is exclusively for women entrepreneurs leading or engaged as partners in business, not as an exercise in segregation, but as what Walt Disney called a “plus-ing.” A plus-ing is an additional opportunity for exploration of shared interests, exchange of knowledge, networking and inspiration. To simplify: more knowledge is better than less knowledge.

I’ve heard from some of what I –affectionately and respectfully—call the “women with balls” in GKIC that they were not happy about this event. They wanted to know why they were being singled out. They felt they were being asked to sit at the kids table. Admittedly I can see their point. A lot of what I see merchandised to women in business by women coaches and gurus doesn’t have much substance.

But I don’t see this event that way…

To me, it’s another means of expanding and providing additional opportunity to a group with special interests—similar to what we’ve done with Info-SUMMITs just for info-marketers.  Or what we’ve done within our mastermind groups like Lee Milteer’s Peak Performers/Implementation Coaching Group, or our Platinum and Titanium groups.

Members helping members, encouraging, networking, entering joint ventures and creating another productive community within GKIC.

It’s also been my experience over 30 years that women do have a different mindset about business than men.

After working with both women-owned and men-owned businesses, some of the broad observations I’ve made between men and women are as follows.  You will find some of these observations truer than others because everyone is unique. And you may find that you don’t want to hear some of them.

I’ve noticed that men tend to be more short-term, immediate outcome, and any-means-to-an-end thinkers, while women entrepreneurs are interested in a more complex collection of issues.

Both are double-sided coins. For instance, men tend to be less concerned than they should be with how customers or clients feel after a sale is made, and with sustaining relationships over time. Women tend to be overly concerned with how customers feel, which can foster timidity and inhibition.

Overall, I think men are less wealth-inhibited, but women are smarter about money, or at least inherently capable of being smarter about money – and there is factual evidence to support the latter conclusion, from long-term studies of male and female investors.

Women, statistically, are paid less than men inside hierarchies, but also tend to price lower than men, charge lower fees than men, and avoid negotiation and confrontation more than men – although that has not always been my experience—Joan Rivers, comes to mind.

I don’t see anything wrong with airing these matters, facts from research about them, opinions that may or may not be accurate, considering and discussing the differences.

Ultimately, I don’t believe there’s anything I would advise or say to a man in business I wouldn’t to a woman in that same or similar business, but there is advice I would give the woman that I wouldn’t give the man.

There is different conditioning, and there is bias. To deny either is, I think, delusional. To deny it in the interest of political correctness or to avoid risking offending women is, I think, counter-productive.

Exploring reality like this isn’t for everyone. But it can be useful to entrepreneurs who are will to open up to find out what may be holding YOU back…What is getting in YOUR way, what conditioning or belief is getting in YOUR way, what conditioning or belief systems or barriers do YOU have, what business, marketing or selling strategies might best fit YOU?

I invite you to be relentless in your pursuit to seek out reality in your own business and life…and be willing to develop the habits of being brutally honest with yourself and insisting that others you rely on give it to you straight.

NOTE: I’ll be presenting at the GKIC’s Women Entrepreneur’s Next Level Summit on February 8-10 along with some brilliant and savvy entrepreneurs and marketers. I’ll talk about some of the ways that women get in their own way. Some of these are universal, shared by men. But men also have certain self-sabotage attitudes and behaviors that are uniquely theirs. Women have a Dolce & Gabbana bag full that are uniquely theirs too. There are some strategies and tactics worth borrowing from men. There are some very male ideas that should be avoided as if explosive toxic waste.

I think you’ll find my thoughts about this provocative and it may just liberate you from a lot of limiting B.S., and empower you to achieve faster and with less struggle than you ever imagined. I hope I’ll see you there. []


Power of Decision

December 19th, 2012 No comments

Napolean Hill’s “Power of Decision”
by: Frank Rumbauskas
December 19, 2012


I don’t keep it a secret that I credit Napoleon Hill with all of my success; in fact, I re-read his master work The Law of Success 3-4 times each year and learn something new each time. If you’re not familiar with that book, it’s his 1,000+ page masterpiece. Think and Grow Rich, his more famous book, is essentially the “Cliff Notes” version of The Law of Success.

I’m in the middle of reading it again right now and the lesson on decision really impressed me because mastering the power of making quick and definite decisions has really had a huge impact on my business and my life – it’s definitely one of Hill’s most important lessons.

But what really stood out is how well he relates to salespeople, and the struggles we face with indecisive prospects when it comes to making decisions. To quote directly from The Law of Success

“Ask any well informed salesman and he will tell you that indecision is the outstanding weakness of the majority of people. Every salesman is familiar with that time-worn alibi, “I will think it over,” which is the last trench-line of defense of those who have not the courage to say either yes or no.”

I always kept that line in mind when dealing with a maddeningly frustrating prospect who just couldn’t make a decision. It’s a great way to deal with the stress those people can bring you, and reframe the situation so you realize they are the ones who will lose out in the end because there are no high stations in life for people who can’t make decisions!

But … before mocking your prospects who don’t have the courage to say either ‘yes’ or ‘no’ you must first look in the mirror and ask yourself if YOU have the power to make quick and definite decisions!

To quote Hill again: “The great leaders of the world were men and women of quick decision.”

“The suspense of indecision drives millions of people to failure.”

“Imagination, alone, is not enough to insure success. Millions of people have imagination and build plans that would easily bring them both fame and fortune, but those plans never reach the DECISION stage.”

“The man of DECISION cannot be stopped! The man of INDECISION cannot be started! Take your own choice.”

Before you can achieve any level of success in any undertaking, you must first make a firm DECISION to do so.


Zig Ziglar: One Of The Best Gifts You Could Ever Receive

November 29th, 2012 No comments

Zig Ziglar: One Of The Best Gifts You Could Ever Receive

By: Dan Kennedy on: November 29th, 2012 3 Comments

I was inspired.

Those three words describe how I felt the first time I saw Zig Ziglar speak over 40 years ago.

A large part of the reason I ended up in speaking was because of author, salesman, and motivational speaker Zig Ziglar.

Yesterday morning the news of Zig’s death after a bout of pneumonia inspired people to share their memories and stories of Zig.

Today I’ll share one of mine.

A number of years ago, I had the privilege to be interviewed alongside Zig by Bill Glazer.

Zig began by talking about growing up during the depression and how that influenced him. He said that besides his mother being an incredible role model, he noticed something.

He said throughout his life he observed in every decade that regardless of what was going on in his community, he noticed that some people lived in nice houses, took great vacations, and drove the nicest cars. And that even when the economy was bad, some people thrived and that in good economic times some people still struggled for survival.

Zig said those who did well realized that they couldn’t do anything about the national economy, but they could do something about their “personal economy.” He said those that thrived, no matter what was going on, accepted responsibility for their own economy, in other words they worked hard and did whatever they had to do and whatever is necessary to not only survive, but flourish.

When I was growing up I saw both sides of that experience firsthand. My family had times of doing quite well and I also remember being one step away from food stamps. So I started at an early age searching for principles and strategies for what made the difference.

No matter what the small town, big city, good economic times, bad economic times, no matter what those variables are, in every area, you can always find somebody who’s doing really, really, really well even if everyone around them is weeping and wailing and gnashing teeth.

As an entrepreneur, you may want to follow Sam Walton’s lead. When asked about the recession in 1991 Walton said, “I’ve thought about it, but I’ve chosen not to participate in it.”

During our talk, Zig hit on a couple of key principles that allow you to be one of those people that thrive no matter what the conditions. Not surprisingly, one of them was how to get motivated.

Zig said, “Don’t wait to get inspired. You have to manufacture your own inspiration and motivation.” He said you do that by talking to like-minded people and reading books. Zig read over three hours every day for over 30 years. His reading material included autobiographies, newspapers, and the bible.

Zig said everyone can find a mentor—and should. That who you associate with and what you read are great sources of inspiration.

He also said that you refuel and restart your motivation by re-reading things that inspire you so you can be reminded of what you need to know and the things that motivate you.

I agree. Repetitive reading and mentors are key. If you’re hanging out with anybody that you don’t need to have a notebook to scratch notes in, then you should evaluate who you are hanging out with.

Author Clem Stone discussed inspiration to action. Inspiration to action or action to inspiration, it doesn’t matter where you start, you just have to find out what gets you there. For me, I start working and find the inspiration in the work.

But what happens when you are inspired and you are missing something other than skill—what do you do then?

Zig said that when there is someone that is very knowledgeable, but not living up to his or her full potential that the missing piece is the picture they have of themselves.

Zig talked about his early selling days. He said his self-image was of when he was a boy who was always struggling. He quoted Dr. Joyce Brothers, who said “You can’t perform in a manner that is inconsistent with the way you see yourself.” In other words, if you see yourself struggling you will always be struggling. If you see yourself poor, odds are you’ll be poor.

Struggling financially for over two years as a salesman selling waterless cookware, Zig went to a meeting—that he almost missed. (There’s an important lesson in that alone.) The president of the company Zig sold cookware for and Zig’s hero, Mr. Merrell, pulled Zig aside after the meeting.

Mr. Merrell told him, “I’ve watched you for 2 ½ years and I’ve never seen such a waste. I believe you could be a national champion if you just recognized your own ability, believed in yourself and went to work on a regular schedule.”

Zig said nobody ever said he could be a champion before. Having a man who he had a great deal of respect for telling him he could be a champion was a turning point in his career. He began picturing himself as the champion that Mr. Merrell said he could be. That year he went from the bottom of the sales rung and became No. 2 in the company out of 7000 sales people.  When his self-image changed, he became successful.

I’ve seen this over and over. You can have all the skills in the world, but your confidence level needs to match or exceed your competence.

The first time I really ever saw this was when I was working with chiropractors. I was doing coaching with hundreds of doctors. We’d give them identical systems and they would have identical numbers of leads coming through the door—but one would be stuck while another would be skyrocketing.

You have to change what is going on internally.

One way I’ve seen this happen is when a successful and credible person takes someone aside in a mentoring or coaching role and tells them they can do better, much like what happened to Zig.

Another way is at events. I’ve seen people come to seminars where they are suddenly exposed to hundreds and hundreds of people getting phenomenal results, the success in numbers has an effect on them.  When they see that a successful person doesn’t appear any smarter or any different, the exposure hanging out with successful people triggers something—and once it happens, all of sudden it seems to happen again and again.

Repetitive reading and repetitive exposure of hanging out with like-minded people who are successful has an effect. Seeing, reading and knowing Zig had an effect on me—a gift I’m glad I got to receive.

A positive self-image is one of the greatest gifts you can give yourself.

And not to get all corny…

But this holiday season, if you know someone who doesn’t have one, you have the power to give it to them…and it won’t cost you a penny.

Do it as a tribute to Zig.


Staying Focused On What You Love

November 13th, 2012 No comments

Staying Focused On What You Love

by: Rich Schefren on November 13, 2012

I get asked a question very often. It’s definitely one of the most common questions I get. It’s about staying focused in your business. Too often entrepreneurs find themselves losing their concentration or focus on what they are doing (or what they should be doing).

There’s a simple reason you feel that kind of stress. It’s because 99% of the time, you’re doing what you hate, instead of what you love.

Today I want to explain why you do it. Why you struggle staying focused on the things you don’t enjoy. And I want to give you a free master class on how you can stay focused doing only what you love (and at the same time grow your business more profitably than ever).

Ready? Let’s dive in…

First Answer This Question…

If you’ve ever felt like you suffer from a lack of focus, let me ask you this. Do you have a focus problem with everything you do? If not – and I’m willing to bet that’s the case – it means there are certain things where focus just comes naturally to you. Things you naturally enjoy doing.

When you’re working on the right things for your business, focus comes naturally. You never need to “get” focused.

But too often entrepreneurs don’t look at their big picture goals properly. And because they don’t, they make concessions about who they are, and what they have to do. Concessions they pay a huge price for later. The price of resistance, difficulties, challenges, etc.

How You End Up Doing What You Don’t Love

When we want to achieve something, whatever that goal might be, too often we think we have to do things that we don’t like in order to get it. That we have to do X, Y, and Z, even if we don’t want to. And so we suffer through X, Y, and Z, thinking that if we stick with it and we’re persistent enough then we might eventually achieve the goals we’re after.

First of all, you need to understand that success is a journey, not an end point. You have certain things you want in your life. But my question is, does it have to be X, Y, and Z that gets them for you? Is there another way? Is there a way that’s more in line with who you are… what you’re best at… and what you enjoy most?

ABSOLUTELY! There is a way to get whatever it is you want. And by doing only the things you want to do to get you there.

You see, one of my core beliefs is that you should only build a business around your strengths – something you enjoy doing. Something where doing the work of your business fulfills you instead of drains you. Something you’re passionate enough about so that you are productive not because you have to focus on it, but because your passion fuels you.

Most people do the opposite of all that. They spend a lot of their time doing things they don’t enjoy. Things they’re not good at. They feel a resistance toward doing those things. And because they do, they beat themselves up about it.

The Key To Dumping What You Hate

When you’re doing the things you love to do, operating from your strengths so your “sweet spot” so to speak, you often find that you can focus for hours without even thinking about it. Or you discover that you become super-productive. knocking out project after project in the shortest time possible.

Categories: Continuity, Focus Tags:

How to Get More Respect and Attention

October 5th, 2012 No comments

Getting Respect and Attention

By: Rich Schefren on October 4, 2012

The first thing you need to be able to do is step outside your comfort zone.

Now I know that that can sound very “self-helpy” but let’s drill down on that concept just a little bit.

Wherever you are right now – in terms of your business getting your market’s attention or respect – is a function of your comfort zone. All growth comes from stepping outside your comfort zone.

I’d imagine that you, and everyone reading this for that matter, have had experiences where you procrastinated over doing something because you didn’t feel comfortable doing it.

But when you finally did take that action, when you finally did step outside the comfort zone and do the thing that you really didn’t want to do, oftentimes you found that it wasn’t as bad as you thought it was. And that you actually wished you would have done it sooner.

That’s a pretty common experience. I would imagine that you’ve had similar ones. And if you have, how do you break out of and expand your comfort zone?

First, just do it. Do something you find uncomfortable.

Pick up the phone and ask someone to promote for you. Make a video if you don’t feel necessarily comfortable in front of the camera. Do something that you know should be done, but ultimately you’re not doing just because it feels a little uncomfortable.

Then make it a habit.

Either the day before or in the morning, get into the practice of thinking about what’s on your list that you would tend to put off because it’s outside your comfort zone. And then make up your mind that it’s going to be the first thing that you actually take action on. Doing this, you start developing the habit of moving outside your comfort zone – and actually expanding it.

If you do that, you’ll experience not only great personal growth, but you’ll also develop greater confidence and make more progress in your business.

Let me repeat what I said at the beginning of this issue:

Wherever you are right now – in terms of your business getting your market’s attention or respect – is a function of your comfort zone. All growth comes from stepping outside your comfort zone.

To get more attention and gain more respect, you have to get out of your comfort zone.

How to Become a Star Performer on The Internet

September 24th, 2012 No comments

How to Become a Star Performer on The Internet
by: Hal Hoadley on: September 24, 2012

Content is king on the internet. The goal of your website should be to benefit your visitors with relevant content. The number one task of your website should be to give visitors a reason to visit your website with information in the first place.

People are searching the internet for information. Give them a reason to visit your website without spending any money.

Visitors to your website are looking for “how to” information. The information can come from articles, e-books, lists or even videos’. Make your content relevant to the audience visiting your website and have it relate to the products and services you offer.

Visitors to your site are looking for information first. If you offer good content they are more likely to hang around and eventually buy from you if they have a reason to be there and they find your content interesting.

Once visitors find your website you must give them a reason to come back to your website. Once your website has relevant content for your services you must continue to update your website with more good content. Offer quality information and add new benefits often.

If you put ads up on your website you must keep them fresh too. Adding interactive content from forums, blogging, and contests will also bring back visitors. It is important to offer various types of content because many times visitors don’t buy right away and it takes them several visits to your website before they do business with you. Keeping your website interesting is important to attracting repeat visitors.

Don’t be like all your competitors and offer all the same things. To stand out you must do more for your potential customers than just giving free advice. Develop and create a USP (Unique Selling Proposition) so that your potential clients and customers know you are different from your competition. Show them value in what you offer and how this will benefit them more than if they bought from your competitor.

Don’t try to compete with “Walmart Pricing.” That may not be in your best interests. Educate your customer about the value you offer them and give them a clear and strong experience when purchasing from you.

Dedicated To Your Success,

Hal Hoadley

LAH Promotions and Marketing
4215 Tierra Rejada Rd.
Suite 158
Moorpark, Ca 93021




Strategy of Preeminence

March 17th, 2012 No comments

At What Age Are You Too Old To…

October 28th, 2011 No comments

Baby Boomers Starting Over After 50 And Making A Profit

Dear Direct Response Reader; Bob Bly here for Hal Hoadley.
Think you’re too old to start a business? read on…

At what age are you too old to start an Internet marketing
business – or other new career or business?

I have thought at various times in my life (I am now 54) that
the cut-off age was 50 … 60 … or even 70.

There were two reasons I believed you’d reach a point where
starting over just wasn’t practical anymore.

The first, and lesser, was sheer age and lifespan: the idea that
when there are many more years behind you than ahead of you,
your time to enjoy the fruits of whatever labors you pursue is
too limited.

The second reason I believed there was a cut-off date for
starting a new career, learning a new trade, or launching a new
small business was lack of experience.

For instance, one of the many careers I considered in my youth
was the law. But years ago, I decided pursuing that was
impractical (not that I was really interested anyway; it was
more of a theoretical consideration).

Reason: say hypothetically you were to graduate law school at
age 45.

You compete against two groups.

The first is other 45-year-old lawyers who are the same age as
you – but have 20 years of law experience vs. your zero years.

The other group you compete against is your classmates. Like
you, they are new to the law.

But being in their 20s and single, instead of 45 and having a
mortgage and 3 kids in college, they can afford to work for
starting salaries too small to meet your needs.

However, actor Abe Vigoda has changed my mind about all this …
and my opinion today is that it is never too late to learn new
things, start a new business, switch careers, or go into a
different industry.

Abe Vigoda, if the name does not ring a bell, is the dour-faced
actor famous for playing the character Fish on the TV show
“Barney Miller.”

A few years ago, I read a short interview with Vigoda, who was,
at the time, still a working actor at age 87.

In it, I was reminded that Abe Vigoda’s big break was his first
movie, “The Godfather,” in which he played Sal Tessio.

Well, “The Godfather” was released in 1972. So if you do the
math, Abe Vigoda didn’t begin his movie acting career until he
was over 50.

More impressive is that, at age 87, Abe Vigoda – who, pardon me,
has a slightly cadaverous appearance that makes him look ready
for the Old Folks Home – was still a competitive handball player.

If Abe Vigoda can get his first movie role at over 50 – beating
out actors his age who had decades more credentials and
experience – then I am convinced that you and I can start a new
career or business at any age.

Yes, you may have some disadvantages over your younger
colleagues, peers, and competitors – including (possibly) less
energy, less flexibility, and less adaptability to new
technologies and methods.

Then again, maybe not. It depends on your personality – and your
circumstances. If you are a retired empty-nester, you may
actually have more time, freedom, and flexibility, not less.

On the other hand, if you are still working for a paycheck
because you have to and not because you want to, it may take a
greater degree of courage and fortitude to make any major
business, career, or life change.

As an older entrepreneur or career changer, you will likely have
some advantages over your competitors – such as greater life
experience and wisdom to draw upon when making decisions.

But I know from first-hand experience that 50 is not too old to
make a major change, and from that, I am guessing that your age
won’t stop you, either.

For example, I started a small online information marketing
business as I was closing in on my 50th birthday.

Today I earn a six-figure passive income selling information
products on the Internet, “working” less than an hour a day.

In my case, I kept my day job as a freelance copywriter and
still put in long hours on that.

But entering a new field – Internet marketing – has energized
and renewed me in a way I never thought possible.

If your gut tells you that you are ready for a change, you
probably are.

I close with this piece of wisdom from Milton Hershey, founder
of Hershey Chocolate:

“I have often been asked – What is the best age for producing? I
know only one answer, the age you are now.”


Bob Bly
Copywriter / Consultant
590 Delcina Drive
River Vale, NJ 07675
Phone 201-505-9451
Fax 201-573-4094

Categories: Uncategorized Tags:

Hidden Danger In Marketing With Content

September 27th, 2011 No comments
Dear Direct Response Reader; Bob Bly here for Hal Hoadley

One of the easiest – and most effective – ways to generate more
leads and orders from your marketing is to offer, as a bonus, a
free special report.

But be careful of this hidden danger: your prospects already
have too much to read and don’t really want a “report” per se.

What they seek is valuable content that can help them solve a
problem, do their job better, or make more money.

If they think your free report can deliver some of that, they’ll
respond to your e-mail or sales letter just to get their hands
on it.

So how can you transform a ho-hum offer of yet another “free
report” into a compelling free content offer that sends your
response rates soaring?

The most important factor determining the desirability of your
free special report is the topic: does it cover something your
prospects need or want to know?

Great topics for free special reports include tips, predictions,
news, interpretation, analysis, case studies, and discussion of
a controversial issue.

Example: a newsletter publisher found that its most popular
feature was the monthly “You Be the Judge” column summarizing a
court case and challenging the reader to guess the outcome.

Subscription rates skyrocketed when the publisher began offering
a “Best of ‘You Be the Judge'” compilation as a bonus to new

I’ve found that anything having to do with making money works
well as a free information bonus.

For instance, a newsletter published, as part of its subscription,
an annual salary survey of the industry it covered.

When we offered reprints of last year’s salary survey to new
subscribers, orders for new subscriptions increased 25%.

Giving your free report an attractive or compelling title also
helps boost response rates when offering it as a premium.

During the Clinton years, the American Spectator offered a
special report “Inside the Clinton White House” (that may not be
the exact title; it was years ago and memory fades) free to new

Since so many marketers offer free reports, you may stand out by
offering free content in other media; e.g., audio CDs, videos,
software, online tools.

Here’s a way to quickly and easily create an effective
information premium: promote a paid teleconference to your list
and record it.

Then duplicate it on audio CD and offer that as a bonus. If you
charged $79 for the teleconference, you can legitimately say the
CD has a value of $79.

That’s important, because the higher the perceived value of the
free bonus, the greater the demand.

If you use free special reports as information premiums, put a
price in the upper right corner of the front cover of each

Set up a reports library on your website where visitors can
purchase the reports for that price.

That way, when you give them away as free bonuses and specify
the value, you can legitimately say: “This report sells for $29
on our website, but reply today and it’s yours free.”

Here’s a gimmick that works well: instead of using an 8½ by
11-inch page size, make your report digest size (5½ by 8½-inch
page size).

Let’s say the report is tips about leadership. Print the title
on the front cover in large reverse type – white letters on a
black background – and call it “The Little Black Book of
Leadership Secrets.”

Both “secrets” and “little black book” create an aura of
importance and exclusivity that makes people want the booklet.

If you want the free booklet to build your image as a thought
leader in your industry, consider publishing it as a small
paperback book.

Then, when you offer it free in your marketing, you can position
your company as “The Folks Who ‘Wrote the Book'” on Topic X.

If you sell to the federal market, government employees are not
allowed to accept free gifts worth more than $25, so the price
on your free book or report should be $24.97.


Bob Bly

P.S. For step-by-step instructions on marketing with free
content offers, see my book “How to Create Irresistible Offers”
(AWAI). For more information or to order, click below now:


Bob Bly
Copywriter / Consultant
590 Delcina Drive
River Vale, NJ 07675
Phone 201-505-9451
Fax 201-573-4094

Subject Line For Follow Up Email

August 12th, 2011 No comments

Email is back!

Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches.
You must first, of course, get your emails read. And it all starts with the subject line.
Email subject lines are a form of headline. They perform the same function as a headline by attracting attention and getting your email content a chance to be read.
So, headline fundamentals still apply. But the context is different, with the email space having its own funky little quirks that need to be accounted for.
Here’s the good news — email also implies a special relationship with the reader; a relationship that will get more of your messages read, even with subject lines that wouldn’t work in other headline contexts. So, in the next few days, we’ll take a look back at headline fundamentals, the specifics that apply to subject lines, and the “secret sauce” that makes email your top conversion channel.

1. The Fundamentals: Using a checklist

2. The Specifics: Beyond headline fundamentals

3. The Secret Sauce: Getting someone to trust you with their email address is not easy
About the Author: Brian Clark is founder and CEO of Copyblogger